HERE’S HOW IT WORKS
What we did
The first thing was to divide countries into splits and test each of them to define the best performing countries. As a result, we’ve got such campaigns:
-Israel
-Switzerland
-Europe split (France, UK, Sweden/Netherlands/Germany)
Campaign objective: Leads
Main KPI: CPL
After the first week of testing, less performing and effective countries were turned off and the budget was divided among remaining ones. We have been increasing budgets each 2-3 days to ensure optimization process and gain more leads per country.
During the test period we managed to get 199 leads with the average CPL €11.08. The number of leads and the price was more than satisfactory to the owner and resulted in the overload of the Sales Department.
HERE’S HOW IT WORKS
Summary
