Having worked with numerous businesses worldwide I decided to write several blog posts about each of them. These posts will contain my personal point of view on how things are going now and which tasks in advertising of these businesses have to be done by performance marketing agency.
I would appreciate if you'll comment, share your point of view and researches.
So, the first is real estate. We've already finished several projects with satisfactory and awesome results. However, not all businesses the same as not all advertisers put enough efforts to make a multichannel strategy to boost results.
The first thing that may be an issue is a use of a special ad category while advertising on Meta. This can cut off your previous vision of audiences yet bring bans and restrictions. Knowing how to deliver right messages to a limited number of users can be a clue. We at TRGTART are constantly changing hypothesis as well as changing structures to catch that very cluster.
Sales Department and reporting. You're wasting your money if you do not connect Marketing and Sales department. Only their cooperation not confrontation may bring great result as well as changes that will improve your ad success.
Content. Whether it's a UGC or banners/videos - everything should be tested. It takes almost 2 weeks at TRGTART to test hypothesis and bring a customized creative set to a business. I'm sure this step is obligatory for each launch.
Website and BP review. Whether the company is new on the market or it has already tried advertising, a well-structured and a detailed review will help to avoid blocked ads accounts or business managers. We do it at TRGTART at the very beginning of each launch and make sure that corrections are made before we start campaigns.