ASO vs PPC, if you know what I mean. Or Your app’s confident path of development.
You’ve created your app. Now, you need to make sure that those “potential” users, who the app was intended for, are reached by your app.
If you have a large budget, it will certainly speed up the rate at which your app progresses. In this case, it may be beneficial in this case to use linear launch strategies, such as ASO (App Store Optimization) or PPC (Pay Per Click) testing. If your budget is smaller, you may be forced to develop your app at a more traditional pace. First, you must work at optimization — both process and product, and then only launch paid traffic. ASO guarantees the formation of an organic traffic brought to your app via app stores. Your product's high rating and selecting the correct keywords is vital. Here is my top-10 list of advice: 1) Monitor your competition; 2) Identify 3 high-quality interests that unite your target audience into a cohort; 3) Name your app; 4) Work on your keywords; 5) Get a description for your app; 6) A unique, yet understandable icon for your app; 7) Use videos and screenshots from your app; 8) Create localized creative strategies; 9) Keep to the launch schedule; 10) External promotion.
How can you select the relevant keywords? I suggest using https://lnkd.in/gPTWxusp You can also use tools, such as Apptweak, Appfollow. These services will provide you with a variety of tools to use in the development of your app. Rarely used keywords can give you a big advantage. Avoid using keywords that repeat your title of description, as they will only be taken into account once. Keywords have the power to accurately reflect the core of your app. Which means that your audience will form naturally. This method can significantly help you efficiently use your budget for content creation and resource communication, as non-target contacting will be reduced. As a result, your conversion rate will increase.