HERE’S HOW IT WORKS
The existing work before the partnership with us was:
- Lead form
- Messages
At a certain stage there were a lot of requests made from the lead form, but 60% of clients didn’t schedule the procedures. The information about the salon in the given form wasn’t sufficient.
HERE’S HOW IT WORKS
What we changed
Left the messages — it was and it is the working tool. The client received 285 messages in Instagram from the ad campaign during several months.
Partially left the lead form and received 1,101 leads.
Made a website with deals and offers. At the beginning there were fewer requests, but as the training of pixel continued they were growing in number and the requests became of better quality. Total as of several months were received 862 service requests.
Tested quiz. This format for the beauty field proved to be the most effective.
Also we left the separate traffic for cold audience, which was leading to Instagram, where the client could learn more about the salon life, doctors and procedures.
Partially left the lead form and received 1,101 leads.
Made a website with deals and offers. At the beginning there were fewer requests, but as the training of pixel continued they were growing in number and the requests became of better quality. Total as of several months were received 862 service requests.
Tested quiz. This format for the beauty field proved to be the most effective.
Also we left the separate traffic for cold audience, which was leading to Instagram, where the client could learn more about the salon life, doctors and procedures.
HERE’S HOW IT WORKS
Summary
We achieved very good results. The client eventually opened one more affiliate of their studio. Our collaboration continues.
