The client sells expensive equipment for hospitals as well as a broad assortment of medical products for single use of the best world brands. B2B segment.
HERE’S HOW IT WORKS
Main goals and tasks
To increase the number of orders with targeted advertising given the very small audience.
To decrease the price of the lead
For the customers of the Razove products, price isn’t critical. The value of the product prevails. That is why it is important to send the brand’s message to the potential buyers using relevant advertising references. Besides, the segment of customers is narrow and specific, which complicates the process of audience targeting through the Facebook ad tools.
To decrease the price of the lead
For the customers of the Razove products, price isn’t critical. The value of the product prevails. That is why it is important to send the brand’s message to the potential buyers using relevant advertising references. Besides, the segment of customers is narrow and specific, which complicates the process of audience targeting through the Facebook ad tools.
HERE’S HOW IT WORKS
Results
Purchases in the Razove company can’t be rated as spontaneous due to the high average check.
The best strategy for promotion proved to be the campaign with the lead form and audience classification. However, other hypotheses were tested also.
During the short period of time we managed to get 478 leads for $1.05. CTR was $3.72 total.
The best strategy for promotion proved to be the campaign with the lead form and audience classification. However, other hypotheses were tested also.
During the short period of time we managed to get 478 leads for $1.05. CTR was $3.72 total.
