HERE’S HOW IT WORKS
What we did
The first step was to identify audiences that fit our offers. After the final review we launched adsets based on LAL audience and audiences based on interests.
After a short testing period we defined the best campaigns on launching and creatives which attract clients with the maximum likelihood:
After a short testing period we defined the best campaigns on launching and creatives which attract clients with the maximum likelihood:
- Messages — the clients are more likely to convert on explanatory videos with examples of how to use templates. Countdowns showed their best on the last 3 days of a launch.
- We tested both acquisition and retargeting steps which showed that audiences are willing to return to a website and buy another products. So shortly we added an upsell opportunity which boosted main performance.
- This performance helped us to renew LAL base for futher launches.
HERE’S HOW IT WORKS
Summary
We were able to pick relevant working audiences for the ad promotion as well as necessary creatives and offers.
Also having launched an effective retargeting we got an average 2.99 ROAS.
Also having launched an effective retargeting we got an average 2.99 ROAS.
